Guess: Guess Eco Campaign

---

After conducting thorough analysis of Guess Eco's sustainability marketing efforts and leading a collaborative research project with Harvard University, Madison developed an integrated marketing strategy across key touchpoints. She launched Guess Eco's Earth Month campaign, promoting environmental awareness and established a strategic partnership with the luxury sustainable hotel brand, 1 Hotel. 

Madison led the development and execution of Dolce Vita's impactful 2023 Pride Campaign. In collaboration with "The Trevor Project's "Stories of Pride: The Power of Us" initiative, Dolce Vita partnered with influential LGBTQ+ creators Cyrus Veyssi, Kate Austin-Sulsenti, Nicolette Mason, Ericka Hart, and Sam Klegerman to provide crucial education to internal and external stakeholders.

Madison developed the TikTok strategy for UNICEF's "Trick-or-Treat for UNICEF" initiative, a leading youth campaign raising $195M+.  She collaborated with TikTok stars Noah Beck (34.1M) and The Pitman Sisters (2.9M) to encourage homemade Halloween costumes, directing funds to UNICEF, and activated 80+ influencers, achieving 10.9M+ organic views.